Centro Ad Specifications
Centro continually updates ad formats accepted by our site partners. For more details, please contact your Centro Campaign Manager. Download Ad Specs (PDF)
Standard Media Units
Assets Due 3 Business Days Prior to Launch
| Unit | Pixel WxH | Max FPS | Flash | Max Anim | Max File Flash | Max File Static | Expand WxH | Close | Sound | Border |
|---|---|---|---|---|---|---|---|---|---|---|
| Leaderboard | 728x90 | 24 | 8 AS2 |
15 sec | 40kb | 20kb | 728x360 | Roll off & close |
On Click | 1px |
| Box | 300x250 | 24 | 8 AS2 | 15 sec | 40kb | 20kb | 560x300 | Roll off & close |
On Click | 1px |
| Wide Skyscraper | 160x600 | 24 | 8 AS2 | 15 sec | 40kb | 20kb | 460x600 | Roll off & close |
On Click | 1px |
| Skyscraper | 120x600 | 24 | 8 AS2 | 15 sec | 40kb | 20kb | 360x600 | Roll off & close |
On Click | 1px |
| Half Page | 300x600 | 24 | 8 AS2 | 15 sec | 40kb | 20kb | 600x600 | Roll off & close |
On Click | 1px |
| Tile | 120x90 | 24 | 8 AS2 | N/A | 10kb |
5kb |
N/A | N/A | N/A | 1px |
| Small Tile | 120x60 | 24 | 8 AS2 | N/A | 10kb | 5kb | N/A | N/A | N/A | 1px |
| Button | 88x31 | 24 | 8 AS2 | N/A | 10kb | 5kb | N/A | N/A | N/A | 1px |
| Mobile | Variable | N/A | N/A | N/A | Variable | Variable | N/A | N/A | N/A | 1px |
| Text Link | Variable | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Email/ Newsletter | Variable | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
High Impact/Rich Media Units
High Impact/Rich Media Assets Due 5 Business Days Prior to Launch Video Custom Unit Assets Due 10 Business Days Prior to Launch
| Unit | Pixel WxH | Max FPS | Flash | Max Anim | Max File Flash | Max File Static | Sound | Border |
|---|---|---|---|---|---|---|---|---|
| Centro One |
900x250 | 24 | 8 AS2 | 8 sec | 100kb | 100kb | On Click | 1 px |
| FotoFusion |
300x250 | 24 | 8 AS2 | 8 sec | 100kb | 100kb | On Click | N/A |
| Big Box |
336x700 | 24 | 8 AS2 | 15 sec | 40kb | 40kb | On Click | 1 px |
| Navigation Sponsorship* | 300x75 | 24 | 8 AS2 | N/A | 40kb | 40kb | On Click | N/A |
| Sliding Bill - Pencil | 900x30 | 24 | 8 AS2 | 8 sec | 40kb | 40kb | On Click | 1 px |
| Sliding Bill - Billboard | 900x300 | 24 | 8 AS2 | 8 sec | 60kb | 60kb | On Click | 1 px |
| Corner Peel - Teaser | 100x100 | 24 | 8 AS2 | 8 sec | 15kb | 10kb | On Click | N/A |
| Corner Peel - Expanded | 800x600 | 24 | 8 AS2 | 8 sec | 75kb | 50kb | On Click | N/A |
| Wallpaper/Reskin | Variable (Custom) | N/A | N/A | N/A | 100kb | N/A | On Click | N/A |
| Intro Mess/Interstitial | Variable (Custom) | 24 | 8 | 8 sec | 40kb | 40kb | On Click | 1 px |
| Floating Unit | Variable | 24 | 8 | 8 sec | 40kb | 40kb | On Click | N/A |
| Pre-roll Video | Variable | N/A | N/A | 15 sec | 2MB | N/A | Yes | N/A |
| In-unit Video | Variable | 24 | 8 |
15 sec 30 sec user initiation |
40kb | 40kb | On Click | 1 px |
| Synergy | 300x250 | 24 | 8 AS2 |
15 sec | 40kb | 40kb | On click | 1 px |
|
Synergy Reskin Panel |
1000x700 (custom transparency for site masthead)** |
24 |
8AS2 |
N/A |
150kb |
150 kb |
On click |
N/A |
*Variable Expansion Dimension, Intuitive Direction, On roll off Close ** Reskin Panel is resized based on site dimensions. FLA and fonts required.
Targeting Units
| Unit | Dimensions | Notes |
|---|---|---|
| Spectrum | 728x90 + 300x250 + 160x600 |
|
| Brand Affinity Technology |
Standard Sizes | Assets needed: FLA, Fonts |
| Roadblock | Variable |
ActionScript Tag Setup
Below is the Flash ActionScript tag to allow a user to click on the ad.
on (release) {
getURL(clickTag, "_blank");
}
• = Centro will resize creative assets based on individual site widths
These creative specifications are subject to change.
NOTE: Centro provides these creative specs as a general guideline based on IAB standards. Please note that there may be variables based on the site, ad format, or vendor. Please contact your Centro Campaign Manager for more information.