Media Planning & Buying

We take pride in providing our clients with the most strategic media plans across all digital opportunities while being timely and cost-efficient, allowing you to have more time to focus on other matters for your client.

Because we are not a network or a rep firm, we provide agencies unlimited site selection with access to every content provider in every market. We have relationships with a wide variety of digital media companies ranging from newspaper and television Web sites to social media and mobile opportunities in markets large and small. We’ll make sure your message is seen where it makes the most sense for your clients’ objectives.

We understand the negotiation process is daunting and time-consuming, and we’re here to help. On your behalf, Centro negotiates rates, terms and conditions with every site on your plan. Go ahead, take a breather! Centro has built long-standing relationships with media partners across the country fostered by years of trust and our commitment to the online advertising industry. We work with them on a daily basis to ensure you get the best possible rates. You’ll receive one comprehensive proposal with every line item displayed. Nothing is blind and everything is guaranteed.

 

  • Jacquelyn White

    Online Media Director
    E.B. Lane

    Please know how grateful we are for the support and we’ll definitely remember these times of amazing customer service when we’re choosing our media partners. Thanks again!

  • Lesley-Anne Stone

    Director of Marketing
    Allied Live, Los Angeles

    Centro is an absolute pleasure to work with. Their staff has made my local online campaigns very turn-key.  Working with Centro has been a true partnership, a collaboration.  From development to execution to reporting, I receive a clear, clean plan with Centro. Their staff is very knowledgeable, trustworthy, quick and always works in the best interest of the client.

  • Meagan Schreiber

    Media Supervisor
    CCT Advertising

    One contact, no negotiating back and forth with a thousand different reps, no sending out a thousand different buys, no trafficking, no optimizing, no discrepancies. Centro handles it all. They even provide research upfront to ensure we’re running on the most accurate sites for our demo.

  • Martin Betoni

    Creative Director
    Centro

    Tailored, focused creative has a measurable, positive impact on the success of a local online campaign.

  • Dana Hayes

    Senior Vice President of Sales
    Tribune Interactive

    Tribune Interactive has worked with Centro since their start in the online space.  They are a pioneer in the local online marketplace.

  • Zach Moore

    Manager, Campaign Management
    Centro

    We know the sites that we work with and we’ve built relationships with them; so when there’s something we need help to accomplish, they’re always more than willing to help and go the extra mile.

  • Bill Gilson

    National Account Executive
    WRAL.com

    Centro has developed technology to make the process of buying, selling and delivering large online campaigns effective and accurate.

  • Jeff Hughes

    VP Media Director
    Starcom MediaVest Grp

    Centro has been a key player in the emerging and complex local online space.  Their approach and technology platform have allowed advertisers to efficiently and effectively leverage the strength of local online content, while bridging many of the gaps that exist in this fragmented marketplace. If Centro were a TV character, they would be MacGyver; they offer innovative solutions to unique challenges. They draw upon a base of technology, a thorough understanding of the needs of local advertisers and publishers, and a commitment to responsive client service.

  • Brian Spencer

    Associate VP, Media
    Malone Advertising

    Centro has been a very valuable partner to Malone Advertising.  They have best-in-class client service that delivers on deadlines and results every time.

  • Clint Kendall

    Co-President
    Allied

    As audiences migrate online, local online is a vital part of the local marketing mix for Allied and its clients. To ignore this space is to miss what are usually the leading, most trusted sites in each market.

  • Virginia Chilton

    Director of Specialized Media
    Bill Hudson & Associates

    Thank you for making our agency “shine” and also thank you for being part of our team.  I have expressed this to you in the past, but truly, we feel that you are an extension of our media department.