Research & Strategy

Incorporated into every aspect of our business, research drives and supports the strategy behind each campaign.

To ensure our advertisers’ messages are in the most effective and contextually relevant environment, we use third party research data as well as the information we have collected and stored in our own technology system when building a plan. When considering a site for your plan, we’re also taking into consideration the site’s targeting and creative capabilities as well as history on rates, delivery and campaign performance.

Throughout the entire process, your objectives are top-of-mind so you are delivered the most successful local online campaigns.

Jacquelyn White

Online Media Director

E.B. Lane

Please know how grateful we are for the support and we’ll definitely remember these times of amazing customer service when we’re choosing our media partners. Thanks again!
Martin Betoni

Creative Director

Centro

Tailored, focused creative has a measurable, positive impact on the success of a local online campaign.
Virginia Chilton

Director of Specialized Media

Bill Hudson & Associates

Thank you for making our agency “shine” and also thank you for being part of our team. I have expressed this to you in the past, but truly, we feel that you are an extension of our media department.
Zach Moore

Manager, Campaign Management

Centro

We know the sites that we work with and we’ve built relationships with them; so when there’s something we need help to accomplish, they’re always more than willing to help and go the extra mile.
Meagan Schreiber

Media Supervisor

CCT Advertising

One contact, no negotiating back and forth with a thousand different reps, no sending out a thousand different buys, no trafficking, no optimizing, no discrepancies. Centro handles it all. They even provide research upfront to ensure we’re running on the most accurate sites for our demo.
Lesley-Anne Stone

Director of Marketing

Allied Live, Los Angeles

Centro is an absolute pleasure to work with. Their staff has made my local online campaigns very turn-key. Working with Centro has been a true partnership, a collaboration. From development to execution to reporting, I receive a clear, clean plan with Centro. Their staff is very knowledgeable, trustworthy, quick and always works in the best interest of the client.
Clint Kendall

Co-President

Allied

As audiences migrate online, local online is a vital part of the local marketing mix for Allied and its clients. To ignore this space is to miss what are usually the leading, most trusted sites in each market.
Bill Gilson

National Account Executive

WRAL.com

Centro has developed technology to make the process of buying, selling and delivering large online campaigns effective and accurate.
Brian Spencer

Associate VP, Media

Malone Advertising

Centro has been a very valuable partner to Malone Advertising. They have best-in-class client service that delivers on deadlines and results every time.
Dana Hayes

Senior Vice President of Sales

Tribune Interactive

Tribune Interactive has worked with Centro since their start in the online space. They are a pioneer in the local online marketplace.
Jeff Hughes

VP Media Director

Starcom MediaVest Grp

Centro has been a key player in the emerging and complex local online space. Their approach and technology platform have allowed advertisers to efficiently and effectively leverage the strength of local online content, while bridging many of the gaps that exist in this fragmented marketplace. If Centro were a TV character, they would be MacGyver; they offer innovative solutions to unique challenges. They draw upon a base of technology, a thorough understanding of the needs of local advertisers and publishers, and a commitment to responsive client service.