Collaboration Is a Beautiful Thing

The collaboration and camaraderie we have with media companies across the country is invaluable to us. If you are a new Web site and have never worked with Centro, welcome to the neighborhood! We've recapped some commonly asked questions to help you better understand how to work with Centro. As always, please don't hesitate to reach out to us if you have further questions. We'd love to hear from you!

How do we get our site included in your system?

Centro maintains a comprehensive list of sites in Transis. After you speak with our Media Relations team, we'll determine if your site will make sense for our clients. If it's a good fit for both parties, we'll gather important site information such as: URL, offline property (if relevant), parent company and relevant sales and operation contact information.

How does Centro decide to include a site in an RFP?

We make buying decisions based on a number of different factors. For example, we look at your site's unique audience reach and ability to work with different rich media ad units. We also track historical rates, delivery average and performance of the campaigns we've run in the past.

Which research numbers do we need to provide you?

Centro uses monthly comScore and Media Audit numbers to guide us in our buying decisions. You do not need to provide us with your own monthly reported numbers. We update our sales and account managers with these third-party numbers monthly.

How do we get Centro to rep our site?

Centro is not a rep firm so we do not have contractual agreements with any sites. We are unbiased and make recommendations to our clients based on a number of factors, including third-party research data.

Can we join your network?

Centro is not a network. We do not have an ad server, contractual agreements with any sites, and do not buy inventory up front. We work with sites the same way you would work with an agency, on a campaign-by-campaign basis. We do, however, have a network product called Spectrum. For more information, click here.

If you have further questions or would like more information on Centro, contact our Media Relations team.