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20th Century Fox for Allied Advertising

Fantastic 4: Rise of the Silver Surfer Campaign

Campaign Objectives: Fox Studios' primary objective was to generate nationwide buzz, awareness and engagement for this wide release sequel. Using key characters from the film -- particularly an introduction to the Silver Surfer -- Fox sought to attract comic book and action film audiences with non-traditional, eye-catching creative units.

Centro Solution: Using Fox's stock creative assets, Centro generated automatic peel back units on the Home & Entertainment pages of over 25 leading newspaper and alternative weekly sites. The high impact units expanded upon page load, using the Silver Surfer character's image to "surf" open the peel back ad. Centro was also able to customize the ads for each individual site under very tight timeframes.

Creative Provided By: Allied Advertising

20th Century Fox
Site Market Placement Ad Format
CalendarLive.com Los Angeles, CA Homepage Corner Peel
NYDailyNews.com New York, NY Homepage Corner Peel
NYPost.com New York, NY Entertainment Section Front Corner Peel
Metromix.com Chicago, IL Homepage Corner Peel
Boston.com Boston, MA Arts & Entertainment Section Front Corner Peel
MercuryNews.com San Francisco, CA Entertainment Section Front Corner Peel
DallasNews.com Dallas, TX Homepage Corner Peel
Chron.com Houston, TX Movies Section Front Corner Peel
AJC.com Atlanta, GA Homepage Corner Peel
DetNews/Freep.com Detroit, MI Movies Section Front Corner Peel
SeattleTimes/SeatllePI.com Seattle, WA Entertainment Section Front Corner Peel
SignOnSanDiego.com San Diego, CA Homepage Corner Peel
DenverPost/RockyMtnNews.com Denver, CO Sports Section Front Corner Peel
SignOnSanDiego.com San Diego, CA Homepage Roadblock
Philly.com Philadelphia, PA Entertainment Section Front Roadblock
LATimes.com Los Angeles, CA Entertainment Section Front Roadblock
  
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