AT&T for GSD&M

AT&T - SBC Brand Re-launch Campaign

Campaign Objectives: SBC’s merger with AT&T generated a need to reintroduce the “new” company to all existing SBC, AT&T and potential customers, communicating who they are as a new brand and company as well as reassure the company's leadership position in the telecom/communications industry. The main focus of the campaign was to create immediate and dominate awareness for the new company.

Centro Solution: Centro created a ground breaking campaign for the online local industry by incorporating creative elements across SBC and AT&T's core markets that have never been done before. Creative executions went above and beyond standard media placements and included Homepage Introductory Messages, Roll-up Units, Custom Wallpaper, and Roadblocks.