Blue Cross Blue Shield for DP & Company
Individual Plans Campaign
Campaign Objectives: Blue Cross Blue Shield sought to drive online sales with their new campaign. By focusing on non-traditional ad placements and compelling creative, Blue Cross Blue Shield fueled brand awareness and created service recognition within the Detroit market.
Creative Provided By: DP & Company
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
DetroitNews.com | Detroit, MI | Homepage | Synced 728x90 & 300x250 | |
|
MetroMix.com | Detroit, MI | Homepage | 300x250 & 160x600 | |
