Blue Cross, Blue Shield of FL for DRAFT FCB

The Power of the Human Voice Campaign

Campaign Objectives: Blue Cross, Blue Shield of Florida looked to execute a unique campaign to drive traffic to a new promotional site, "The Power of the Human Voice", which allowed visitors to offer opinions, leave feedback, and participate in forums, discussing their own individual levels of service from their local healthcare and insurance providers.

Centro Solution: To reach Floridians on their "home turf", while maximizing client objectives, Centro worked with DRAFT FCB to develop a plan utilizing a wide variety of high impact units, including "Homepage Sliding Billboards, "day of launch" homepage roadblocks, and section specific placements. The campaign ran on a variety of leading news sites in the major Florida markets of Orlando, Tampa, Florida and Jacksonville. The compelling creative and unique messaging lead to a successful campaign, symbolizing a true desire for bringing geographically focused creative to a local level.