Cheeseburger in Paradise for Rawle Murdy

Weekday Lunch Campaign

Campaign Objectives: Cheeseburger In Paradise, a national restaurant chain, sought to reach working adults to build awareness of their affordable lunch menu and increase traffic in each region.

Centro Solution: Centro worked with Rawle Murdy to design a strategic campaign highlighting Cheeseburger In Paradise on contextually-relevant sections on leading local websites. The campaign utilized high impact roadblocks and day-parted placements to reach the lunch crowd during peak days of the week.