Chrysler for PHD

DAA New York Tactical Chrysler Online Campaign

Campaign Objectives: The NY DAA wanted to expand outside traditional media to reach local market auto intenders with creative, reinforcing product attributes for key Chrysler vehicles. The campaign would be able to create awareness of features and benefits in ways unavailable in traditional media.

Centro Solution: Centro recommended key sites throughout the NY market to achieve as much reach as possible. Ads were positioned in News, Sports, Entertainment and Homepage positions, reaching local targets with significant impressions to drive awareness, purchase consideration and thereby assisting in-store traffic at dealerships.