CLEAR for Applegate Media

CLEAR Portland Launch Campaign

Campaign Objectives: Portland, Oregon is the first of several markets selected for Clearwire's new WiMax service, CLEAR. Targeting early adopter, tech savvy individuals during the pre-launch and launch phases of the media plan, Clearwire planned to spur awareness and initiate registration for CLEAR in Portland. The secondary goal was to utilize several digital components in order to effectively measure engagement. Mobile was employed as one of the key tactics and several key sites and carriers were included.

Centro Solution: Applegate Media chose Centro as their primary digital partner in the planning and buying process. Centro brought together a plan incorporating on deck and off deck mobile platform partners and included an information branding partner. Mobile sites such as Free411.com, Yahoo.com, MySpace.com, and Sprint's "On-Deck" site were included in the campaign.

Centro tracked the conversions of mobile clicks to the WAP site and analyzed the performance of each part of the mobile banner campaign. Centro handled all site and carrier coordination, planning, buying, trafficking, WAP site build out coordination, optimization, billing and reporting. Centro also facilitated all coordination with the creative agency.