Clearwire for Mindshare

CLEAR 4G WiMAX Campaign

Campaign Objectives: CLEAR 4G WiMAX is next generation mobile internet from Clearwire that works as fast around town as it does at home. CLEAR is building out coverage aggressively in local markets throughout 2010. For Clear’s service launch in Philly, they utilized unique high impact creative to target early adopters and tech savvy consumers as part of the broad awareness effort to get the CLEAR name out in the community. Clearwire broke through traditional and non-traditional clutter with the Centro One Ad. As the largest and most prevalent ad unit on a homepage, it effectively builds brand awareness and creates buzz for this new campaign.