Discover Card for Starcom

Discover Motiva Card Campaign

Campaign Objectives: Discover Financial Services launched a new credit card called Discover Motiva that gives consumers cash rewards for good credit management. The client was looking for ways to introduce this new card and create a big splash in the top markets with high-impact and high-reach placements to achieve national reach.

Centro Solution: Centro utilized high-impact units on the nations leading newspaper sites to effectively promote the new Motiva card. With prominent Homepage placements and creative Sliding Billboard units, Centro and Starcom generated buzz surrounding the launch and ultimately drove customers to Discover Card's Web Site.