EDMC

Higher Education Campaign

Campaign Objectives: Centro created a custom opportunity for several brands under the EDMC umbrella to co-sponsor an integrated content page within the Atlanta market. Utilizing the top local news site, AJC.com, Centro worked with South University, the Art Institutes, Brown Mackie College, Argosy University, The Art Institutes of Pittsburgh-Online Division, and Argosy University Online to develop the Higher Education Resource page. The main objective of this page is to educate users about various topics related to their future, jobs and career.

Within the custom content page, users can navigate through resources and articles, tips for financial aid application and choosing the best schools and programs to further their career development. The resource page is supported with coordinated messaging, banners and text links to drive users to the sponsored pages. Ensuring that content stays fresh and relevant to the user, articles are updated monthly and RSS feeds are used to simplify the execution for both the brands and the site.