E&J Gallo Winery for MECi
Gallo Family Vineyard Campaign
Campaign Objectives: This campaign was part of the largest effort in the history of E&J Gallo. The objective was to drive awareness for the upcoming holiday season through high impact messaging.
Centro Solution: Centro and MECi creatively executed a 12 site campaign running Homepage Sliding Billboards and Introductory Messages. These high impact units were run as homepage sponsorships over a 3 day period in September and once again in November to reinforce the holiday messaging.
Creative Provided By: MECi
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
AJC.com | Atlanta, GA | Homepage | Sliding Billboard with Fixed Replay Button | |
|
Boston.com | Boston, MA | Homepage | Intro Message | |
|
ChicagoTribune.com | Chicago, IL | Homepage | Sliding Billboard with Fixed Replay Button | |
|
Chron.com | Houston, TX | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
DallasNews.com | Dallas, TX | Homepage | Sliding Billboard with Fixed Replay Button | |
|
LATimes.com | Los Angeles, CA | Homepage | Sliding Billboard with Fixed Replay Button | |
|
SeattleTimes.com/SeattlePI.com/NWSource.com | Seattle, WA | Homepage | Sliding Billboard with Fixed Replay Button | |
|
SFGate.com | San Francisco, CA | News Section Front | Sliding Billboard with Fixed Replay Button | |
|
Sun-Sentinel.com | Miami, FL | Homepage | Sliding Billboard with Fixed Replay Button & Fixed Placement | |
