Epson for BSSP

2008 Retail Push Campaign

Campaign Objectives: Epson, a leading innovator in office place technology, looked to expand their brand awareness into the consumer market by highlighting their new "all-in-one" printing solution for home or business use.

Centro Solution: Centro constructed a targeted campaign primarily comprised of synched roadblocks across the major newspaper sites of affluent hubs of business across the country. "Business" and "News" section front placements, in conjunction with behaviorally targeted units, rounded out a marketing campaign built around a very specific end user.