ESPN for Starcom
BCS Championship Campaign
Campaign Objectives: ESPN made a big splash for their BCS National Championship by using innovative digital support and incorporating the new Centro One Ad. Centro's new ad format helped ESPN build brand awareness for their new campaign and stand out in the digital space.
Creative Provided By: Starcom
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
ChicagoSunTimes.com | Chicago, IL | Homepage | Centro One Ad & Roadblock | |
|
WashingtonTimes.com | Washington D.C. | Homepage | Centro One Ad & Roadblock | |
