ESPN for Starcom
NBA Finals Campaign
Campaign Objectives: With the added excitement and historical significance of a Lakers-Celtics match up, the NBA in partnership with ESPN/ABC, was seeking unique, high Impact, and high reach opportunities to deliver the "there can only be one" messaging.
Centro Solution: To spread this message, Centro worked with Starcom to secure high impact placements on the HP or Sports Section Fronts of the top local online sites in the country. Most importantly, this campaign focused on the major markets of LA, Boston, Chicago and Detroit (with Boston and LA being the most important).
Creative Provided By: Starcom
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
NyDailyNews.com | New York, NY | Homepage | Re-skin & Sliding Billboard with Fixed Pencil Leave Behind | |
|
Boston.com | Boston, MA | Homepage | Sliding Billboard with Fixed Pencil Leave Behind | |
|
LATimes.com | Los Angeles, CA | Homepage | Sliding Billboard with Fixed Pencil Leave Behind & Roadblock | |
|
OCRegister.com | Los Angeles, CA | Homepage | Re-skin & Sliding Billboard with Fixed Pencil Leave Behind | |
|
SunTimes.com | Chicago, IL | Homepage | Sliding Billboard with Fixed Pencil Leave Behind | |
