Fifth Third for Sunrise Advertising
Fifth Third / RG Crown Conversion Campaign
Campaign Objectives: Fifth Third recently announced the acquisition of the Florida-based bank, RG Crown. To support the conversion of the name change to Fifth Third on 11/2/07, Sunrise Advertising simultaneously released a new logo and assets to their audience along with Fifth Third's current branding message: "We're Moving Ahead with You!"
Centro Solution: Using Fifth Third's new creative assets, Centro handled the creation of *all* online units including Standard IAB Flash ads and Rich Media executions like Corner Peels, Intro Messages and Sliding Billboards. At the request of the agency, all high-impact ads included locale-specific messaging.
Creative Provided By: Sunrise Advertising
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
SPTimes.com, TampaBay.com | Tampa, FL | Homepage | Corner Peelback & Roadblock | |
|
TBO.com | Tampa, FL | News Section Front | Sliding Billboard with Pencil Leave Behind & Roadblock | |
|
TBO.com | Tampa, FL | Living Section Front | Corner Peelback & Roadblock | |
|
OrlandoSentinel.com | Orlando, FL | Homepage | Sliding Billboard with Pencil Leave Behind & Roadblock | |
|
Jacksonville.com | Jacksonville, FL | Homepage | Sliding Billboard with Pencil Leave Behind & Roadblock | |
|
HeraldTribune.com | Sarasota, FL | Homepage | Corner Peelback & Roadblock | |
|
AugustaChronicle.com | Augusta, GA | News Section Front | Intro Message | |
