Ford for Mindshare

NHL Playoffs 2009 Campaign

Campaign Objectives: Ford and Mindshare, excited to support the Ford Advantage Plan for Ford Fusion, looked to support the 2009 NHL playoffs in the Detroit market.

Centro Solution: Centro and BAT (Brand Affinity Technologies) worked with Mindshare and Ford to create customized Detroit-specific ad units to run during the NHL Playoffs. Using BAT’s endorsement platform, the team was able to easily identify and secure a top tier athlete with regional appeal to feature in the campaign. Ford chose Nick Lidstrom, one of the best defensemen in the NHL, to help their brand instantly connect with consumers and execute a powerful campaign message.