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Hannaford Supermarkets for Oransky

Northeast Brand Awareness Campaign

Campaign Objectives: Hannaford Supermarket's main objective was to increase brand awareness and improve brand consideration in the Northeast region. They also looked to reach Moms & Families and to eventually drive this audience to Hannaford's website, promoting their Fresh Ideas & Guiding Stars programs.

Centro Solution: Centro launched the campaign with a high impact 1-Day Homepage Sliding Billboard and Roadblock takeover on key sites within the Northeast region. Prominent placements in the top 15 local Newspaper and Television sites were executed to build reach and frequency among the target audience. The campaign also had various creative with specific messaging that ran on key sections including, "Moms", Living, Family, Food, and Health.

Creative Provided By: Oransky

Hannaford Supermarkets
Site Market Placement Ad Format
Boston.com Boston, MA Homepage Sliding Billboard with Fixed Replay Button & Roadblock
BostonChannel.com Boston, MA Family Section Front Roadblock
TheBostonChannel.com Boston, MA Homepage Sliding Billboard with Pencil Leave Behind
PoughkeepsieJournal.com Poughkeepsie, NY Homepage Sliding Billboard with Pencil Leave Behind & Roadblock
WCSH6.com Portland, ME Homepage Sliding Billboard with Pencil Leave Behind & Roadblock
TheMURChannel.com Manchester, NH Homepage Sliding Billboard with Pencil Leave Behind
TheMURChannel.com Manchester, NH Health Section Front Roadblock
BurlingtonFreePress.com Burlington, VT Homepage Sliding Billboard with Pencil Leave Behind
TheChamplainChannel.com Burlington, VT Homepage Sliding Billboard with Pencil Leave Behind & Roadblock
GreenMountainMoms.com Burlington, VT Moms 300x250
TimesUnion.com Albany, NY Homepage Sliding Billboard with Pencil Leave Behind
MaineMoms.com Portland, ME Homepage 300x250
WLBZ.com Bangor, ME Homepage Sliding Billboard with Pencil Leave Behind & Roadblock
  
View Centro Ad Formats | View All Ad Specs



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