Hannaford Supermarkets for Oransky

Guiding Stars Campaign

Campaign Objectives: Hannaford Supermarket's main objective was to increase brand awareness and improve brand consideration in the Northeast region. They also looked to reach Moms & Families and to eventually drive this audience to Hannaford's website, promoting their Fresh Ideas & Guiding Stars programs.

Centro Solution: Centro launched the campaign with a high impact 1-Day Homepage Sliding Billboard and Roadblock takeover on key sites within the Northeast region. Prominent placements in the top 15 local Newspaper and Television sites were executed to build reach and frequency among the target audience. The campaign also had various creative with specific messaging that ran on key sections including, "Moms", Living, Family, Food, and Health.