Lexus for TeamOne

Lexus Dealer Association, 2008 Campaign

Campaign Objectives: Lexus and TeamOne, excited at the possibility of being among rich local video content, decided that the inclusion of pre-roll, was a vital necessity to their interactive campaigns. TeamOne looked to flawlessly execute a singular video message across multiple US markets, across dozens of sites and numerous website video players.

Centro Solution: Centro built and executed multiple regional campaigns, tailored to Lexus' video assets, while incorporating pre-roll, companion, and fixed placements. The pre-roll was strategically placed in front of locally focused, high quality news and lifestyle content across newspaper and broadcast sites in each market across the country. The stunning creative, while visually appealing, was also tracked via third party ad server, across multiple platforms and players, allowing for TeamOne to gain insight into the effectiveness of Lexus' video campaign.