Lionsgate for Allied Advertising
3:10 to Yuma Campaign
Campaign Objectives: Lionsgate wanted to create buzz and awareness for 3:10 to Yuma in more than 17 major markets. They wanted to utilize high impact creative units on Homepages and section fronts to promote the new action-packed Western film and drive movie-goers to theaters opening weekend.
Centro Solution: Centro Solution: Centro worked with Lionsgate's creative assets to build eye-catching Sliding Billboard units to make a big splash in each market. The ads ran on leading newspaper and alternative weekly sites and were strategically placed on Homepages, Entertainment, and Sports section fronts. The plan effectively generated buzz for the movie and 3:10 to Yuma opened #1 at the box office its first week.
Creative Provided By: Allied Advertising
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
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NYDailyNews.com | New York, NY | Homepage | Sliding Billboard with Pencil Leave Behind | |
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NYPost.com | New York, NY | Entertainment Section Front | Sliding Billboard with Pencil Leave Behind | |
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LATimes.com | Los Angeles, CA | Homepage | Sliding Billboard with Pencil Leave Behind | |
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ChicagoTribune.com | Chicago, IL | Sports Section Front | Sliding Billboard with Pencil Leave behind | |
|
SunTimes.com | Chicago, IL | Homepage | Sliding Billboard with Pencil Leave Behind | |
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Philly.com | Philadelphia, PA | Homepage | Sliding Billboard with Fixed Replay Button | |
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Chron.com | Houston, TX | Homepage | Sliding Billboard with Fixed Replay Button | |
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Boston.com | Boston, MA | Homepage | Sliding Billboard with Fixed Replay Button | |
