Lionsgate for Allied Advertising
Hostel II Campaign
Campaign Objectives: Lionsgate's main objective was to generate buzz and awareness for this film sequel. They sought to engage horror film audiences using impactful and unconventional creative methods, while ensuring that markets attracting solid box office returns for Hostel's first release were properly covered.
Centro Solution: Using Lionsgate's stock creative assets, Centro generated high-impact Sliding Billboard units along with Floating and Expandable ads using DoubleClick. The ad units ran in over 25 markets, using leading newspaper and alternative weekly sites. With high impact units running on sites' Homepages and Entertainment sections, the ads generated high performance returns and significant engagement.
Creative Provided By: Allied Advertising
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
NYPost.com | New York, NY | Entertainment Section Front | Sliding Billboard with Pencil Leave Behind | |
|
LATimes.com/Calenderlive.com | Los Angeles, CA | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
ChicagoTribune.com/Metromix.com | Chicago, IL | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
DallasNews.com/Guidelive | Dallas, TX | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
Sun-Sentinel.com | Ft. Lauderdale, FL | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
Chron.com | Houston, TX | Entertainment Section Front | Sliding Billboard w/Fixed Pencil Leave Behind | |
|
AJC.com/accessAtlanta | Atlanta, GA | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
DetNews/Freep.com | Detroit, MI | Entertainment Section Front | Sliding Billboard with Pencil Leave Behind | |
|
Boston.com | Boston, MA | Sports Section Front | Sliding Billboard with Leaderboard Leave Behind | |
|
SFGate.com | San Francisco, CA | Entertainment Section Front | Sliding Billboard with Leaderboard Leave Behind | |
|
BaltimoreSun.com | Baltimore, MD | Entertainment Section Front | Roadblock | |
