McDonald’s for Moroch

Cina Melts Launch in Houston Campaign

Campaign Objectives: McDonald's wanted to generate buzz the weekend they launched their new Cina Melts breakfast item in Houston.

Centro Solution: Centro and Moroch worked together to execute High Impact Homepage Sliding Billboards on Chron.com, the largest newspaper site in Houston. The placements were strategically day-parted from 6 AM to 11 AM, Friday through Sunday to entice McDonald's' target audience about the new breakfast item. The campaign increased awareness on Cinnamon Melts and McDonald's saw a remarkable turnout at many Houston locations.