Obama
Obama for America Campaign
Campaign Objectives: The Obama for America campaign had two very important March 4th primary races: Texas and Ohio. The objective was to communicate the early voting capabilities, while also taking advantage of a :30 second video without the use of traditional pre-roll video methods.
Centro Solution: Centro designed a video-enabled Sliding Billboard unit which also included the early vote messaging. This was an effective combination of direct response and persuasive advertising within a single high impact ad unit. In addition, several versions of the video were made in order to localize the message and issues for that particular state. Centro placed these Sliding Billboards on 22 local sites in Texas and Ohio, and they ran from February 26th through March 4th.
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
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Caller.com | Corpus Christi, TX | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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CantonRep.com | Canton, OH | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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Chron.com | Houston, TX | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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KVUE.com | Austin, TX | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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MyFoxCleveland.com | Cleveland, OH | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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MySanAntonio.com | San Antonio, TX | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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Ohio.com | Akron, OH | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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Vindy.com | Youngstown, OH | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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WacoTrib.com | Waco, TX | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
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DallasNews.com | Dallas, TX | Homepage | Sliding Billboard with In Unit Video & Pencil Leave Behind | |
