Outback Steakhouse for Carat Fusion
Outback Football Fanatics Campaign
Campaign Objectives: Are you ready for some football?! Outback Steakhouse wanted to create a huge hype around the 2008 NFL season, focusing on strategically placed ads within "Sports", "NFL", "Food", and "Entertainment" sections. Outback looked to promote an Autumn menu, while prompting consumers to try their takeout service for game days.
Centro Solution: Working closely with Carat on this program, Centro implemented a 15 market program, custom built around the NFL season and highly anticipated games in each specific local market. Utilizing compelling Rich Media, like floating ads and sliding billboards, in conjunction with strategic fixed placements across section fronts, Centro brought in a knock down, drag out win for Carat and Outback Steakhouse.
Creative Provided By: Carat Fusion
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
Philly.com | Philadelphia, PA | Sports Section Front | Sliding Billboard with Pencil Leave Behind & Fixed Placement | |
|
WashingtonTimes.com | Washington, DC | Dining | Floating Unit | |
|
AJC.com | Atlanta, GA | Football | Floating Unit | |
|
BostonHerald.com | Boston, MA | Sports Section Front | Sliding Billboard with Pencil Leave Behind & Fixed Placement | |
|
RockyMountainNews.com | Denver, CO | Entertainment | Floating Unit | |
|
DallasNews.com | Dallas, TX | Sports Section Front | Sliding Billboard with Pencil Leave Behind | |
