Paramount Pictures for Allied Advertising

Kung Fu Panda Campaign

Campaign Objectives: The overall objective for the campaign was to create buzz and awareness of the movie using local online newspaper sites in the days prior to opening. Secondly, the studio sought to drive users to the official website as well as drive families to the theater opening weekend.

Centro Solution: Using stock assets provided by Paramount, Centro produced and executed a high impact sliding billboard campaign in key markets for this film's opening. This included homepage takeovers and placements in moms and family sections, in conjunction with sustaining media running through opening weekend.