Paramount Pictures for Allied Advertising

Tropic Thunder Campaign

Campaign Objectives: With the opening of "Tropic Thunder", Paramount Picture's comedic parody of wartime movies, Allied Advertising had a mission to which only success was an option. They wanted to hit the ground running with the desirable 18-34 year old male demographic in key markets across the US, and sought unique placements and eye-catching creative to deal a knock-out blow to competitors during the jam packed Summer movie season.

Centro Solution: Centro carried out a strategic plan of attack, designing the "High Impact" ad creative and coordinating an elite force of both local newspaper sites and a wide range of alternative weekly publications. On point, were sliding billboards in New York and Dallas, with movie focused e-newsletters bringing up the rear along with an arsenal of fixed placements and sponsorship positions in the Los Angeles market.