Paramount Pictures for Allied Advertising

Stardust Campaign

Campaign Objectives: Paramount and Allied wanted to create awareness for the celebrity-studded film Stardust. They looked to use high impact creative ads to simulate the movie's special effects and target fantasy-movie audiences.

Centro Solution: Centro created a big splash for Stardust by placing high impact units on the country's leading online newspaper publications. Standard ad units began the week before the film's opening, with prominent Sliding Billboards launching just before release to drive movie goers to their local theaters.