Paramount Pictures for Allied Advertising
Nacho Libre Campaign
Campaign Objectives: The main focus of the local, online portion of Paramount’s marketing efforts for this release was to build on growing awareness of this film and ultimately drive ticket sales opening weekend.
Centro Solution: Running in over 20 critical markets, “Teaser Ads”, highly targeted to this film’s core demographic, were utilized in heavy rotation leading up to opening weekend. On opening day, this campaign then employed impactful, full page Rich Media placements including Sliding Billboards, Video-enabled Corner Peel Ads and Targeted Roadblocks to drive ticket sales as site visitors utilized their local publications to plan their activities for the weekend.
Creative Provided By: Allied Advertising
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
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AJC.com | Atlanta, GA | AccessAtlanta Section Front | Sliding Billboard | |
|
AZCentral.com | Phoenix, AZ | Entertainment Section Front | Corner Peel | |
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Boston.com | Boston, MA | Entertainment Section Front | Corner Peel | |
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DailyNews.com | Los Angeles, CA | Homepage | Corner Peel | |
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DallasNews.com/ GuideLive.com | Dallas, TX | Homepage | Sliding Billboard | |
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DenverPost.com/ RockyMountainNews.com | Denver, CO | Homepage | Corner Peel | |
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DetNews.com/Freep.com | Detroit, MI | Homepage | Corner Peel | |
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HoustonChronicle.com | Houston, TX | Homepage | Sliding Billboard | |
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LAWeekly.com | Los Angeles, CA | Homepage | Sliding Billboard | |
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Metromix.com | Chicago, IL | Metromix Section Front | Corner Peel | |
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MiamiNewTimes.com | Miami, FL | Homepage | Sliding Billboard | |
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NYDailyNews.com | New York, NY | Entertainment Section Front | Sliding Billboard | |
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NYPost.com | New York, NY | Entertainment Section Front | Sliding Billboard | |
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OCRegister.com | Los Angeles, CA | Entertainment Section Front | Sliding Billboard | |
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SeattleTimes.com/ SeattlePI.com/ NWSource.com | Seattle, WA | Entertainment Section Front | Sliding Billboard | |
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SeattleWeekly.com | Seattle, WA | Homepage | Sliding Billboard | |
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SFGate.com | San Francisco, CA | Entertainment Section | Sliding Billboard | |
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SignOnSanDiego.com | San Diego, CA | News, Sports, Movies, Entertainment Index Pages | Sliding Billboard | |
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Sun-Sentinel.com | Miami, FL | Homepage | Sliding Billboard | |
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SunTimes.com | Chicago, IL | Homepage | Sliding Billboard | |
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VillageVoice.com | New York, NY | Homepage | Sliding Billboard | |
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WashingtonTimes.com | Washington, DC | Entertainment Section Front | Sliding Billboard | |
