Paramount Pictures for Allied Advertising
Mission Impossible III Campaign
Campaign Objectives: The main focus of the campaign was to generate immediate and prominent awareness of the new movie, Mission Impossible III, ultimately driving box office sales.
Centro Solution: Through the use of rich media and targeted placements, Centro created dominating awareness of the movie. A heavy rotation of "teaser ads" targeted to Movies, Entertainment, Sports and News ran across the country's major local media sites, generating buzz prior to the movie's release. On the day of the release, the movie was promoted with a big splash through impactful full page placements including Sliding Billboards, Video-enabled Corner Peel Ads and Targeted Roadblocks.
Creative Provided By: Allied Advertising
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
NYPost.com | New York, NY | Homepage | Sliding Billboard with Fixed Replay Button | |
|
Newsday.com | New York, NY | Homepage | Corner Peel | |
|
LATimes.com | Los Angeles, CA | Homepage | Corner Peel | |
|
DailyNews.com | Los Angeles, CA | Homepage | Corner Peel | |
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ChicagoTribune.com | Chicago, IL | Homepage | Corner Peel | |
|
SunTimes.com | Chicago, IL | Homepage | Sliding Billboard with Fixed Replay Button & Roadblock | |
|
SFGate.com | San Francisco, CA | Entertainment Section Front | Sliding Billboard with Fixed Replay Button & Roadblock | |
|
DallasNews.com | Dallas, TX | Homepage | Sliding Billboard | |
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Sun-Sentinel.com | Miami, FL | Homepage | Sliding Billboard | |
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AJC.com | Atlanta, GA | Homepage | Sliding BillboardSliding Billboard with Fixed Replay Button & Fixed Placement | |
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SeattleTimes.com | Seattle, WA | Entertainment Section Front | Sliding Billboard with Fixed Replay Button | |
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SignOnSanDiego.com | San Diego, CA | Entertainment Section Front | Sliding Billboard with Fixed Replay Button & Fixed Placemen | |
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DenverPost.com | Denver, CO | Homepage | Corner Peel | |
