PetSmart for Starcom
PetSmart Grand Opening Campaign
Campaign Objectives: PetSmart's main objective was to generate awareness for store grand openings in specific markets. They sought to drive users to their new stores and increase sales by utilizing compelling ads.
Centro Solution: Centro worked with Starcom to create a plan that effectively reached PetSmart's local consumer in specified markets. Placements were in high-traffic and contextually relevant sections such as Pets and Lifestyle categories. Centro built localized creative ads for each store opening in each market. In addition to standard units, the campaign included high impact Roadblocks and Homepage Takeovers a few days prior to the grand opening to drive in-store sales.
Creative Provided By: Starcom
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
NYDailyNews.com | New York, NY | Lifestyle Section Front | Sliding Billboard with Pencil Leave Behind | |
|
TheWBALChannel.com | Baltimore, MD | Entertainment Section Front | Sliding Billboard with Pencil Leave Behind | |
|
WRAL.com | Raleigh, NC | Lifestyle Section Front | Sliding Billboardwith Pencil Leave Behind | |
|
BaltimoreSun.com | Baltimore, MD | Homepage | Sliding Billboard with Pencil Leave Behind | |
|
AZCentral.com | Phoenix, AZ | Lifestyle Section Fixed Pencil Leave Behindront | Sliding Billboard with Pencil Leave Behind | |
|
LATimes.com | Los Angeles, CA | Entertainment Section Front | Roadblock | |
|
Newsday.com | New York, NY | Features Section Front | Roadblock | |
