Southeast Toyota for West Wayne
Tundra Campaign
Campaign Objectives: Southeast Toyota's main focus for this campaign was to reach in-market auto shoppers and create product awareness for the new Toyota Tundra.
Centro Solution: Centro utilized sites in Southeast Toyota's top markets, gaining as much reach as possible. To create a big splash, high impact Sliding Billboards were placed on site Homepages along with standard units on Auto, News, Business, and Entertainment section fronts.
Creative Provided By: West Wayne
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
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AJC.com/AccessAtlanta.com | Atlanta, GA | Access Atlanta | Sliding Billboard with Pencil Leave Behind | |
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GoCarolinas.com/WSOCTV.com | Charlotte, NC | Homepage | Sliding Billboard with Pencil Leave Behind | |
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SunSentinel.com | Miami, FL | Homepage | Sliding Billboard with Pencil Leave Behind | |
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TampaBay.com | Tampa, FL | Homepage | Sliding Billboard with Pencil Leave Behind | |
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OrlandoSentinel.com | Orlando, FL | Homepage | Sliding Billboard with Pencil Leave Behind | |
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NBC6.net | Miami, FL | Homepage | Sliding Billboard with Pencil Leave Behind | |

