Sprint for Mindshare
JD Power West Award Campaign
Campaign Objectives: To celebrate their JD Power West Award, Sprint launched a brand awareness campaign that included sliding billboards, reskins, fixed placements, and even broadcast TV placements. This new campaign drove in-store traffic and online sales by using unique creative and relevant ad placements.
Creative Provided By: Mindshare
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
OregonLive.com | Portland, OR | Homepage | Reskin with Roadblock | |
|
TheSeattleTimes.com | Seattle, WA | Homepage | Reskin with Sliding Billboard and Roadblock | |
|
WCCO.com | Minneapolis, MN | Homepage | Sliding Billboard with ReSkin | |
|
KCRA.com | Sacramento, CA | On-Air Sponsorship Promotion | Sponsorship | |
