Suzuki for Kilgannon

Suzuki Atlanta Campaign

Campaign Objectives: In an effort to test the effectiveness of online advertising, Suzuki opted to run a 4-week campaign in the Atlanta area, using five of their top dealers in the market. The campaign was designed to get users to fill out a brief information form, print it out and bring to one of the five Atlanta Suzuki dealers to redeem a $25 gas card. Dealers were also featured in the ad by rolling over a map and clicking on a particular location.

Centro Solution: Working closely with Kilgannon, Centro's Creative Team designed a Suzuki ad that would be interactive for the user. A 2-tabbed rollover was created including a registration form and an interactive map of participating Atlanta Suzuki dalers. The ad ran on the top local Atlanta site as well as geo-targeted on a national portal to the best reach for this campaign.