Synergy for Centro DEMO

Centro Synergy Campaign

Campaign Objectives: The website “reskin” or “background” is a compelling ad choice for brand marketers looking to make a lasting impact on consumers in today’s digital landscape. Taking an existing site and visually transforming it with brand messaging is a powerful statement to a site’s audience, and one that, until today, often proved difficult to plan and especially to execute.

Together with Eyeblaster, Centro introduces a new ad format we’re calling “Synergy” - an expandable rich media unit with a collapsible reskin.

With Eyeblaster and Centro, the difficulty of trying to book a reskin with a single run date on multiple sites is a thing of the past. In addition, ROI and performance is easily calculated because, unlike the traditional reskin, “Synergy” is managed and measured in real time via MediaMind, a campaign management solution designed by Eyeblaster. A once complex execution, simplified.

Talk to your Centro Account Executive to experience “Synergy” for your brand.