Thrivent for Thrivent

Thrivent Financial Fitness Club Campaign

Campaign Objectives: Thrivent Financial Fitness club helps it's members get financially fit. Through the power of the group, the Financial Fitness Club regularly meets to focus on different financial topics. The product is launching in various Wisconsin markets and wanted to enter the market with a splash.

Centro Solution: Centro and Thrivent decided on a combination of high impact Sliding Billboards and flash units to introduce the community to Thrivent's ground-breaking concept of helping their members get financially fit. The Sliding Billboards ran on specific days to maximize reach and the sustaining media provided for a high share of voice across the sites.