Toyota Prius for Saatchi & Saatchi

Prius 2010 Campaign

Campaign Objectives: Determined to make a splash with the launch of the 3rd Generation Prius, Toyota used rich media and interactive creative to generate buzz for the new Prius 2010 model. They drove dealer traffic, created brand awareness, and further established themselves as an iconic leader. With engaging executions, the Prius 2010 campaign appealed to its audience and effectively communicated the style, comfort, and features of the new model.