Turner Classic Movies for RET Media
Summer Under The Stars Campaign
Campaign Objectives: On specific days of the month, TCM featured a famous movie star and ran their movies all day. The objective was to reach entertainment enthusiasts in 10 major US markets with attention-getting ads and encourage them to tune in to TCM on these key dates.
Centro Solution: Centro worked closely with RET Media to target the most relevant sites in the designated markets that would effectively reach an adult 35-54, entertainment-savvy audience. On the specific air date for each movie star, roadblocks, sliding billboards and standard ad units were strategically placed within Entertainment, Arts and Lifestyle sections, with high visibility on the front pages of these sections.
Creative Provided By: RET Media
| Site | Market | Placement | Ad Format | ||
|---|---|---|---|---|---|
 |
Boston.com | Boston, MA | Arts & Entertainment | Roadblock with Sliding Billboard | |
|
Chron.com | Houston, TX | Entertainment | Sliding Billboard with Pencil Leave Behind & Roadblock | |
|
Chicago Tribune | Chicago, IL | Features Section Front | Roadblock | |
|
DallasNews.com | Dallas, TX | Arts & Entertainment | Sliding Billboard with Pencil Leave Behind & Roadblock | |
|
WashingtonPost.com | Washington, DC | Lifestyle | Roadblock | |
|
SFGate.com | San Francisco, CA | Entertainment | Sliding Billboard with Pencil Leave Behind | |
