Value City Furniture for Starcom

June Local Test Campaign

Campaign Objectives: Value City Furniture is launching their first online display campaign targeting Atlanta and Cincinnati. Circular-fed rich media units were featured to showcase weekly promotions in these DMAs. The goals were to increase interaction with the brand and to drive consumers to VCF.com to experience the products, allowing them to locate the nearest store and to print off shopping lists.

Centro Solution: To achieve these goals as well as to make a big splash in the priority DMA's, Centro worked with Starcom to develop a plan that incorporated targeted placements along with high impact Sliding Billboard creative units. By focusing the media into the highly-trafficked, female-focused portions of the top local newspaper sites, Value City was substantially visible within the flight.