Wachovia for Carat Fusion

Western Expansion 2007 Campaign

Campaign Objectives: The primary objective of the campaign was to create awareness and inform consumers that World Savings Bank is now Wachovia. Their main focus was to introduce the Wachovia brand in the West and to ultimately gain more customers.

Centro Solution: Centro and Carat Fusion worked together to execute an effective campaign across Wachovia's 7 target markets - Los Angeles, San Francisco, Sacramento, Phoenix, Dallas, Houston, and Denver. The campaign ran on leading newspaper sites and included a combination of large, high impact takeover units, Homepage and Section Roadblocks, and high volume ROS placements to create buzz amongst Wachovia's core target audience.