Wisconsin Lottery for Hoffman York

Raffle & Powerball Campaign

Campaign Objectives: Throughout the entire year, Wisconsin Lottery sought to drive awareness to their Raffle and Powerball games. By combining an eye-catching creative with large media schedules, the campaigns were intended to engage Wisconsin residents in the latest promotions and encourage them to buy Lottery tickets.

Centro Solution: Hoffman York has partnered with Centro to create and execute dynamic campaigns across the top Newspaper, Television and Entertainment pages of local sites in the state of Wisconsin. By counting down the number of days or tickets left in a promotion or showing the latest jackpot number, the interactive creative offered up to the minute reminders to buy Lottery tickets and successfully met the campaigns' goal to connect with local Wisconsin residents.