Centro Taps Elevate Studios for New Virtual Presence

CHICAGO - February 3, 2009 - Centro, a leading local online media services provider, announced today the launch of its newly redesigned Web site, http://www.centro.net.

Centro retained Chicago-based interactive marketing agency Elevate Studios to create the Web site.  Elevate Studios’ responsibilities consisted of online strategic and creative direction as well as development including a custom content management system.

“Given that one of Centro’s greatest assets is its stellar team of media experts, we wanted the employees to be a central focus of the Web site,” said Lawrence Bak, Principal and Executive Creative Director of Elevate Studios.  “By using imagery of actual employees and including their profiles as well as featuring detailed case studies of recent client work done for prominent global brands, the site truly reflects both Centro’s personal and engaging culture and its leadership in the media buying and planning category.”

The new Web site also features an elaborate and comprehensive campaign showcase element featuring several of Centro’s case studies for brands including AT&T, BP, Coors Light, FedEx, McDonald’s, Nike and Obama for America.  This section walks the user through the campaign overview, media buy specifics, ad format, ad specs and a visual of the ad in its specific online media placements.
“We’re very pleased with the work of the team at Elevate Studios,” said Shawn Riegsecker, Centro Chairman and CEO.  “They really understand the value we bring to our clients and brought the personality of our company to life in an engaging manner.”

About Centro
Centro enhances the success of advertising agencies by helping them develop and execute comprehensive local digital solutions.  Using their proprietary technology platform, Centro streamlines the complex process of buying and selling online advertising among hundreds of national and regional agencies and thousands of local online publishers. With eleven offices across the US, the Chicago-based firm services more than 450 advertisers through their respective agencies and has more than 8,500 digital media companies indexed in Transis, its automated media buying and execution software.  For more information, please visit: www.centro.net.

About Elevate Studios
Founded in 2003, Elevate Studios is a private, full-service, interactive marketing agency based in Chicago.  Core agency expertise includes Web site design, online advertising, user interface design, application and interactive development, eCommerce front-end integration and media integration.  Elevate Studios designs interactive campaigns for the standard-setting brands of Redken 5th Ave NYC, Pureology, Centro and Milwaukee Electric Tool.  For more information, please visit www.elevatestudios.com.