The Broken Digital Buying Process
By Shawn Riegsecker, Founder & President

Dozens of spreadsheets, email correspondence, and paper-based contracts sent back and forth. Multiple tools integrating with different systems and dozens of report formats that need to be broken down and merged. The digital media industry is still reliant on tools and processes that were the standard over a decade ago, and, as a result, media planners are struggling with long workdays and a disproportionate amount of time devoted to logistics versus strategy and high-value activities.

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