Let’s Make Some Noise

By Shawn Riegsecker, Centro Founder and President

Having been in online advertising since 1996 (I know, this makes me old!), I’ve seen the maturation and different machinations of the industry for more than a decade and frankly, where we’ve ended up isn’t too impressive or inspiring.

Traveling around the country speaking with both publishers and marketers, it appears that the industry continues to fall deeper and deeper into the buzzword abyss of audience-based targeting, behavioral targeting, ad exchanges, ad networks, retargeting, CPX, etc...

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Thank you and Congrats Bill Gilson

A huge thank you is in order for this wonderful publisher, Bill Gilson of WRAL!

Bill is the recipient of Centro’s Publisher Spotlight award, with a unanimous vote by the Centro Account Management and Campaign Operations teams. Bill has worked with Centro for several years and is hands down one of the favorite publisher relationships we have...

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Centro’s Director of Media Relations, Katie Risch, takes in a Red Sox game with the Boston.com team. From left to right: Mike Bentley, Glen Reardon, Katie Risch, Peter Ockerbloom.

Check out the photo gallery on our Facebook page.