Utilize multiple mobile formats within Basis.
Comprised of in-feed ads, branded content ads, and content recommendation ads. Mobile native ad formats mimic the form, function, and feel of other mobile content.
Rectangular ad units that can be static or animated. Mobile banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user’s session.
Interactive, dynamic ads that engage with users in creative ways to generate high click-throughs and conversions.
Videos that play while a user opens or interacts with a mobile application. Mobile video ads offer a higher level of user engagement.
Full-screen placements between standard interactions in the user experience of a website, app, or game.
The core differentiator is that advertisers can reach audiences in a space that is quite literally mobile (on their person) and travels with them to many different environments, in a way that other devices do not.
Keep target consumers engaged with mobile advertising by Centro.
At Centro, we have the knowledge and experience of our Media Services Organization, backed by Basis—the industry’s most comprehensive and automated digital media platform. In a world where smart phones are always on, mobile advertising is an intimate and versatile way to connect with audiences, wherever they are. Don’t miss out on this optimal avenue for your next campaign.
Learn more in the new Total Economic Impact™
study by Forrester Consulting.
