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Most of the industry discussion around fraud, however, only scratches the surface in a superficial way and commonly conflates different issues under the broad label of “fraud.” Many discussions of fraud explain it in terms that are too simplistic and fail to underscore the nuances of this issue. This piece focuses on the definition of fraud and the various ways it takes shape.
Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
See how advertisers are navigating third-party cookie deprecation, signal loss, and data privacy in this comprehensive report.